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Clients almost always come to me when they think something is wrong with their marketing:

“Something feels off with the numbers.”
“We’re spending an awful lot of money, doesn’t feel like we’re getting a lot out of it.”
“Please don’t tell anyone, but I have no idea where our customers actually come from.”
“Our team is smart enough to fix this… if we knew what to actually fix.”

That’s a sure sign that you have a systems problem. Decision-making is hard because your underlying systems are letting you down.

I work with and across internal teams (marketing, sales, intake, IT) to build the processes, integrations, structures, and reporting that connect marketing activity to revenue.

The outcome: executives and teams can spend less time debating the data and more time acting on it.

Most organizations are absolutely swimming in marketing data.
Or drowning. (They look kind of the same.)

All too often, attribution is a case of “data, data everywhere, but not enough to think.”

You can’t make good decisions about marketing if you can’t tell which channels, campaigns, and strategies are bringing in the good customers and which ones are stinking up the joint.

I help organizations capture and reconcile marketing, CRM, intake, and revenue data to better understand how prospects become customers and which investments are actually driving results.

The outcome: leaders can trust the story their data tells them, and make decisions with real confidence.

What executives really want for their birthday is confidence that the numbers they’re looking at are accurate, and the metrics are relevant to the overall strategy and goals of the business.

I mean, you COULD just give them another dashboard, but… wouldn’t “more meaningful data” be nicer?

I help organizations build reporting systems that connect data from across marketing, sales, intake, operations, and finance into a shared view of performance.

The outcome: teams spend less time arguing over whose information is more accurate, and more time operating on evidence-based metrics that relate to their part of the business.

No one looks forward to manually updating the same spreadsheets week after week.

No one looks forward to meetings where everyone says out loud what everyone just read for themselves.

I help organizations replace hand-edited spreadsheets, copy-and-paste workflows, and repetitive administrative tasks with automated systems that connect people, platforms, and data.

The outcome: less time spent maintaining processes, fewer opportunities for human error, and more capacity for meaningful work.

Also: better meetings with more time solving problems and finding opportunities.

Most organizations operate with a Frankenstein’s Monster patchwork of systems, built on legacy platforms, middleware written by someone who isn’t here anymore, and hurriedly implemented SaaS packages, all held together with staples & duct tape.

No judgement here: I’ve lived that story over and over and over again.

Usually, the answer isn’t just “blow it up and start over” although that sometimes happens. Most often, the goal is to find a path forward, using the stack you have, to build something that can work for the needs of the organization.

I help organizations align processes, data structures, integrations, and reporting across CRM, LMS, and customer data platforms to support both operational and strategic goals.

The outcome: less time spent managing systems, fewer surprises in the data, and more value from existing technology investments.

Technology, reporting, and process design are only valuable when they support business objectives.

Marketing and business development efforts only succeed when decisions are based on solid evidence.

I work with organizational leaders to evaluate opportunities, prioritize initiatives, align stakeholders, and translate information into action, to help create a sustainable competitive advantage.

The outcome: better decisions, clearer priorities, and greater confidence in the path forward.